How to Raise Startup Money 

A confident entrepreneur has a tendency to embellish.  They might say the business is doing great, when it’s really doing just okay.  They also tend to describe a vast potential market, but in reality it is probably much smaller.  These are traits that a business owner survives on to build confidence in investors, employees, and the sales team.

But tread lightly; you don’t want to be known as “that person” who always promises big and rarely delivers, do you?

Asheesh Advanti from Entrpreueur.com lists some guidelines to follow to help your small business get off the ground without gaining a dreaded reputation as a liar.

VCs and angel investors won’t invest in a business plan that doesn’t promise great success.  Successful investors aren’t looking to make a little more money – they are looking to make a lot more money.  So there’s pressure to promise something that is either unrealistic or too aggressive just to secure some funding.  Who knows, you might actually believe you can create the next YouTube. Advanti uses this example for those who say they can reach a multi-billion dollar market:

      “If you're selling widgets that depend on the cost of oil, develop a set of financial projections that link market value to the number of widgets you plan to sell and the changing price of oil. This will show billion-dollar market value and allow investors to understand what assumptions you're basing your growth on.”

Click here to read the entire article: 3 Honest Ways to Raise Startup Money