Fear is one of those powerful (and effective) marketing tools that should probably never be used. Good customers, and even new ones, don’t deserve to be scared into buying anything you have to sell. It’s just not ethical or a decent way to run a good business.
Seth Godin writes that using fear to market your product can affect your brand negatively because it tarnishes your brand and effects credibility.
Click here to read the entire article: The Marketing of Fear
The Marketing of Fear
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