Seth Godin's blog notes how most marketers will do just about anything to persuade people that buying their product is risk free. Popular terms like "risk free!" and "money back guarantee if not satisfied" are plastered on many labels and advertising campaigns. But business to business sellers often rank risk as the #1 reason organizations don't end up buying from them.
Click here to see entire article: Take a Risk?
Take a Risk?
Relevant Insight for Entrepreneurs
