Mark Kolier writes in the Small Business Resource Center that when you're a small business owner with a limited marketing budget, the successful direct mail campaigns of your competitors may not seem to be worth the cost. Hiring big time writers and creative artists are usually well beyond your allotted budgets and the response ratios—albeit statistically successful—still seem relatively low. But while these large-scale promotions are frequently out of your monetary reach, you can still reap their benefits by launching your own targeted mail campaign.
What follows is a series of "Small Business Campaign Recommendations" that should be part of any small businessperson's marketing mix. List the attributes of your own target prospects, then take a look at these ideas and see how you can apply them to your own marketing effort.
Click here to see the entire article: Small Business Campaign Tips
Small Business Campaign Tips
Relevant Insight for Entrepreneurs
