Sales Process: Huntor or Harvestor

Most entrepreneurs and small business owners are considered “hunters” when it comes to getting new customers, according to Small Business Trends.  They jump on new leads, aggressively chase prospects, and do whatever it takes to make that potential customer become a buyer.

But, there is amore patient and productive approach, the “harvester”, which consistently produces a more positive outcome for landing new clients. They gather their leads carefully, and nurture them.  This patient acquisition is beneficial because there is a more natural time to harvest every customer when the time is right for them. Here’s a thoughtful sales plan that clearly explains the difference between the hunter and the harvester.

Click here to read the entire article: Are You Hunting or Harvesting?