Reputation Management

Reputation Management is a strategic marketing plan that is very important to any small business owner because it defines what customers think about your business.  As you attract prospective clients, what is written online in reviews or blogs influences a customer’s decision to buy from you, or move in another direction. 

According to the Wall Street Journal, there are four keys to monitoring your brand reputation online: Google alerts, social media buzz, customer reviews, and yahoo pipes.

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