Small business advertising is taking on a different role in the world today as recession is knocking on the door. Instead of using ads to simply market brands, businesses are getting the most for their dollar by measuring the ROI (Return of Investment) of every ad placed.
AT&T’s Onward Small Biz concludes that marketing campaigns that are truly successful generally have four things in common in order to turn prospects into customers: stimulate a response, open minds, engage the RIGHT people, and ring true.
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Productive Ads: 4 Critical Elements
Relevant Insight for Entrepreneurs
