Small business owners, in particular, see “press” as this mysterious, unapproachable, possibly malevolent entity. Which is soooo not true. If you’re a celebrity or a big business, press is dangerous. If you’re just a little guy, then they’re actually quite likely to be on your side. They’re just people, looking for good stories. And they’re more than willing to write about you–if you let them know you’re there.
Entrepreneur.com’s blog, The Creative Capitalist did a Q&A with Marcia Gagliardi of Tablehopper, and got the journalist’s perspective on all things PR and marketing. Although Gagliardi specifically touches on the restaurant industry, most of the information can be applied to just about any retail business.
Click here to read the entire article: How the Press Finds You
How the Press Finds You
Relevant Insight for Entrepreneurs
