Reid Neubert from Work.com writes that as a sole practitioner, your brand isn't going to be built around a marketing message you spend millions advertising, it is going to be built around you: your capabilities, your expertise, your execution and follow-through, your personality, your communication skills, and how you present yourself. Clients' impressions of you and your brand are affected positively or negatively with each interaction with you, personally.
In general, the marketing and branding principals are the same for a sole practitioner as they are for a small business or a large business, but the tactics of implementation are different.
Click here to read the entire article: Guide to Marketing for Professionals
Guide to Marketing for Professionals
Relevant Insight for Entrepreneurs
